When Cricket Sponsors Disappear: A Chennai Girl’s Take on Destiny and Business Lessons

Meet Anjali, a spirited marketing executive working in Chennai. She’s like every other young professional—balancing work deadlines, Chennai’s peak-hour traffic, and her favorite cricket matches. Every evening, after grabbing a steaming tumbler of filter coffee near Anna Nagar East Metro, she rushes home to unwind. Her favorite ritual? Watching old cricket highlights while scrolling Instagram.

But one rainy evening, Anjali stumbled upon something fascinating—a strange pattern hidden in the history of Indian cricket.

The “Sponsor Curse” in Indian Cricket

Brands that once proudly sponsored the Indian cricket team seemed to vanish one after another:

1. Wills – The Iconic 90s Brand
   The 90s were defined by India’s cricket craze, with Wills as a prominent sponsor. But cigarette advertising restrictions pushed them out of the picture.

2. Sahara – The Longest-Standing Sponsor
   Sahara ruled the cricket jersey for 11 years. Yet financial troubles and bankruptcy forced their exit.

3. Star Network – Big Investments, Big Exit
   Star spent crores to dominate cricket branding. But after Disney’s takeover, Star branding slowly disappeared.

4. Oppo – The Flashy Green Era
   In 2017, Oppo entered the field, but India’s pushback against Chinese products saw Oppo’s retreat.

5. Byju’s – The Edtech Wave
   Byju’s felt like a revolution. But the edtech giant’s downfall in 2023 left the jersey blank once again.

6. Dream11 – The Gaming Giant Falls
   Dream11’s sponsorship ended in 2025 after India banned real-money gaming.

Anjali chuckled. “Looks like the jersey itself is cursed,” she thought, but deep down, she realized this was about something more than cricket—it was a lesson in how businesses, big or small, face unexpected hurdles.

A Personal Connection: How Anjali Found Clarity

Anjali’s mind drifted to her own struggles with tax filing and GST registration last year. Like many Chennai professionals, she was overwhelmed by income tax rules, deadlines, and online filing glitches.

That’s when she discovered Wish Tree Consultants Pvt Ltd—a trusted Tax, Audit & Advisory firm in Anna Nagar, Chennai.

Located conveniently on Google Maps, right near Anna Nagar East Metro, Wish Tree became her go-to partner for:

• Income Tax filing

• GST registration & filing

• TDS filing & company incorporation

• Digital signature certificates and compliance audits

What impressed her most? They were not just a firm; they were true advisors. Their tagline, “Your wish is our success”, wasn’t just a slogan. It was their approach.

Chennai Fun Facts for Cricket & Finance Lovers!

• Did you know? Cricket sponsorship deals in India often bring 200–300% growth in brand recall.

• Local Trivia: Anna Nagar is one of Chennai’s most vibrant business hubs, with easy access to Wish Tree Consultants for all your financial needs.

• Finance Tip: Early ITR filing not only avoids penalties but also boosts your creditworthiness. Try filing via their easy ITR landing page.

Quick Quiz for You!

1. Which company had the longest cricket sponsorship in India?

2. What year did Byju’s become India’s jersey sponsor?

3. Predict the next possible sponsor—will it be a fintech giant, a green energy firm, or an Indian tech startup?

Comment your answers below!

Business Lessons from the “Sponsor Curse”

Anjali realized something profound—no brand is too big to fail. Just like cricket sponsors, individuals and businesses must stay ahead, plan well, and prepare for unexpected changes.

That’s why companies like Wish Tree Consultants Pvt Ltd matter. With a highly experienced team, they provide end-to-end support—from Income Tax and GST filing to company incorporation—ensuring you stay compliant, stress-free, and financially strong.

They’re open 10:00 AM to 7:00 PM every day. You can even navigate there easily via Google Maps link or simply call 8124422221 to book your slot.

Moral of the Story

The cricket jersey may keep changing logos, but the lesson remains: Success is about planning, adaptability, and expert support.
So whether you’re a small business owner, a freelancer, or a cricket fan looking to sort your finances, take a cue from Anjali and trust Wish Tree Consultants Pvt Ltd.

Start with their easy Income Tax Filing Form and experience how “Your wish is our success” isn’t just a tagline—it’s their promise.